Pardot: Marketing Operations - Upwork

Duties will include:

- Collaborate with the marketing team on creating emails, forms, landing pages, reports, and other related infrastructure to optimize the performance of our digital marketing efforts across multiple touchpoints in Pardot (Marketing Cloud Account Engagement) to ensure accurate ROI reporting
- Manage, maintain and continually evolve our lead scoring, lifecycle models, and operational fundamentals
- Maintaining data integrity and data governance through operational programs and automated processes
- Managing and optimizing lead routing and MQL processes and workflows
- Provide monthly reports on ROI and Pardot efforts


Hourly Range: $56.00-$84.00
Posted On: August 22, 2022 21:34 UTC
Category: Marketing Automation
Skills:Lead Generation, B2B Marketing, Pardot, Salesforce, Email Marketing Strategy, Marketing Automation Strategy, Digital Marketing Strategy, Pardot Marketing, Salesforce CRM, ActiveCampaign, Campaign Reporting
Country: United States
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