Marketing Analytics & Visualization Consultant - Upwork

FunnelEnvy is a digital agency focused on optimizing inbound customer acquisition funnels with data & experimentation. We help growth stage and enterprise lead gen customers increase the ROI of their traffic acquisition investments.

We're looking for a marketing data analyst to augment our strategy & analysis team. The ideal candidate lives and breathes marketing data & analytics & BI tools. Here are the sorts of things you'll be doing:

* Helping to interpret experiment & campaign performance by developing visualizations, reports and executing ad-hoc queries
* Working with the strategy team to identify funnel optimization opportunities by extracting and analyzing data sets
* Preparing data presentations for clients and interpreting results on video conference calls with them
* Improving our data pipelines & ETL processes for more timely and accurate results

The ideal candidate will have the following experience:

* Familiarity with lead / demand gen & SaaS funnels, metrics, KPIs and processes
* Development of visualization and reports in enterprise BI tools including Tableau & Looker and reporting tools (Google Data Studio)
* Creation, execution and maintenance of SQL queries from relational data sources including Postgres, Redshift and BigQuery
* Understanding of web analytics platforms including Google Analytics (incl GA4) and Adobe Analytics
* Familiarity with marketing automation / CRM analytics (Hubspot, Marketo, Salesforce)
* Experience synthesizing & summarizing data insights to present to clients in a clear and compelling way

We have some initial projects but also hope to develop a long term relationship with someone we can integrate into our process.

Hourly Range: $35.00-$85.00
Posted On: August 03, 2022 21:36 UTC
Category: Data Analytics
Skills:SQL, Tableau, Business Intelligence, Google Analytics, Analytics, Marketing Analytics, Data Analysis
Country: United States
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