Content Marketing and Social Media Management for Established Nutritional Supplement Brand - Upwork

Phenom Marketing owns and operates several e-commerce brands in the personal health/wellness vertical. We are looking for a potential long-term hire who can help design and execute a content marketing strategy across multiple brands.

To begin, this project will be part-time for one of our supplement brands in the weight loss category. This brand has over 10 years in its specific weight loss niche and is experiencing some exciting momentum. Social media and content marketing have been virtually non-existent until now. With the right help we are aiming to 3x over the next year.

As we are able to see the candidate’s quality of work, this can turn into a longer-term relationship with more work and responsibility.

Jobs and Responsibilities

• Develop content to be shared across all platforms, including web, email and social media that aligns with the customer journey and sales stages.
• Help develop the content strategy timeline and delivery across appropriate channels.
• Help create and execute UGC campaigns with influencers and customer outreach.
• Build content for campaigns across multiple channels (display, SEO, SEM, social, affiliate/influencer partnerships, email)
• Work together with marketing/advertising to ensure cohesive messaging and create continuous ad content.
• Design and map content that will flow into nurturing program to drive lead generation through the sales funnel.
• Collaborate with marketing on top of funnel content strategy
• Help create and deploy innovative lead gen programs via quizzes and contests.
• Manage brand social media pages and groups.
• Contribute to video strategy and creation

What we're looking for:

• Marketing content development experience, with proven success at developing impactful and original content.
• Excellent written and verbal communication skills. Must be at a minimum fluent in English, native speaker preferred.
• Proficiency with popular content management systems.
• Experience with social media management. Understanding of search engine algorithms and ranking methods.
• Experience developing multi-channel content, leveraging data to improve performance, and digital marketing channels.
• Preference given to candidates with experience in nutrition, exercise, or other health related field.
• Able to work inside a small business and take on a variety of tasks related to marketing.


Hourly Range: $10.00-$150.00
Posted On: September 13, 2022 22:11 UTC
Category: Content Strategy
Skills:Content Creation, Health & Wellness, Content Distribution & Promotion, Content Planning, Content Writing, Social Media Marketing, Social Media Management, SEO, Social Media Content, Social Media Marketing Strategy
Country: United States
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